U Magazine
U Magazine
UCLA Health
David Geffen School of Medicine

A Different Face of Pain

MedMag Fall 10-Different FaceNearly 50 years before this familiar face first graced the cover of MAD magazine, the iconic image of the character that would become known as Alfred E. Neuman was used to sell patent-medicine pain relievers. This illustration is the front of a 1908 calendar issued by the Antikamnia (“Opposed to Pain”) Chemical Company in St. Louis and London. Producers of patent medicines issued calendars and wallet-sized “trade cards” to promote their products. Antikamnia tablets were marketed as a “positive relief for all nervousness, pain and sleeplessness due to excesses of any kind.”


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